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<rss version="2.0"><channel><title>Gaston Montenegro</title><link>https://gastonmontenegro.com/blog</link><description>Notes on building companies, from Edinburgh.</description>
  <item><title>Anyone who is good at something</title><link>https://gastonmontenegro.com/blog/anyone-who-is-good-at-something</link><guid>https://gastonmontenegro.com/blog/anyone-who-is-good-at-something</guid><pubDate>Tue, 10 Nov 2026 11:00:00 +0000</pubDate><description>Who teaches on HumanChat</description></item>
  <item><title>Write the brochure before the spec</title><link>https://gastonmontenegro.com/blog/write-the-brochure-before-the-spec</link><guid>https://gastonmontenegro.com/blog/write-the-brochure-before-the-spec</guid><pubDate>Tue, 03 Nov 2026 11:00:00 +0000</pubDate><description>One page, one promise, and what a pretotype is for</description></item>
  <item><title>Why we&#x27;re letting people in slowly</title><link>https://gastonmontenegro.com/blog/why-we-let-people-in-slowly</link><guid>https://gastonmontenegro.com/blog/why-we-let-people-in-slowly</guid><pubDate>Fri, 25 Sep 2026 11:00:00 +0000</pubDate><description>The Helpix beta, one tradesperson at a time</description></item>
  <item><title>The modem screamed, then nothing</title><link>https://gastonmontenegro.com/blog/the-fax-machine-and-the-model</link><guid>https://gastonmontenegro.com/blog/the-fax-machine-and-the-model</guid><pubDate>Wed, 23 Sep 2026 11:00:00 +0000</pubDate><description>Buenos Aires, 1996, and the question that hasn&#x27;t changed in 25 years</description></item>
  <item><title>A company with no screen in it</title><link>https://gastonmontenegro.com/blog/a-company-with-no-screen-in-it</link><guid>https://gastonmontenegro.com/blog/a-company-with-no-screen-in-it</guid><pubDate>Mon, 21 Sep 2026 11:00:00 +0000</pubDate><description>Why HumanChat happens on a park bench</description></item>
  <item><title>Whoever answers first</title><link>https://gastonmontenegro.com/blog/whoever-answers-first</link><guid>https://gastonmontenegro.com/blog/whoever-answers-first</guid><pubDate>Fri, 18 Sep 2026 11:00:00 +0000</pubDate><description>A leak at 11:47pm and a reply in nine seconds</description></item>
  <item><title>A boring problem in an AI costume</title><link>https://gastonmontenegro.com/blog/a-boring-problem-in-an-ai-costume</link><guid>https://gastonmontenegro.com/blog/a-boring-problem-in-an-ai-costume</guid><pubDate>Wed, 16 Sep 2026 11:00:00 +0000</pubDate><description>What a returns file taught a US ecommerce client</description></item>
  <item><title>Pick them up at Blockbuster</title><link>https://gastonmontenegro.com/blog/the-market-doesnt-close-it-moves</link><guid>https://gastonmontenegro.com/blog/the-market-doesnt-close-it-moves</guid><pubDate>Mon, 14 Sep 2026 11:00:00 +0000</pubDate><description>Revele Ya, 2003: my first startup, Kodak&#x27;s no, and the market that moved</description></item>
  <item><title>The forty-five euros</title><link>https://gastonmontenegro.com/blog/the-forty-five-euros</link><guid>https://gastonmontenegro.com/blog/the-forty-five-euros</guid><pubDate>Fri, 11 Sep 2026 11:00:00 +0000</pubDate><description>The best feature in Helpix isn&#x27;t the AI</description></item>
  <item><title>Don&#x27;t start with the tool. Start with the hour.</title><link>https://gastonmontenegro.com/blog/start-with-the-hour</link><guid>https://gastonmontenegro.com/blog/start-with-the-hour</guid><pubDate>Wed, 09 Sep 2026 11:00:00 +0000</pubDate><description>On the AI Scotland grant, and how not to waste it</description></item>
  <item><title>Sell the face</title><link>https://gastonmontenegro.com/blog/sell-the-face</link><guid>https://gastonmontenegro.com/blog/sell-the-face</guid><pubDate>Mon, 07 Sep 2026 11:00:00 +0000</pubDate><description>Eight years of Dragon Pirotecnia, and what fireworks taught me about selling</description></item>
  <item><title>Three missed calls and a ladder</title><link>https://gastonmontenegro.com/blog/three-missed-calls-and-a-ladder</link><guid>https://gastonmontenegro.com/blog/three-missed-calls-and-a-ladder</guid><pubDate>Fri, 04 Sep 2026 11:00:00 +0000</pubDate><description>Why we built Helpix for people whose hands are busy</description></item>
  <item><title>I find your Monday</title><link>https://gastonmontenegro.com/blog/i-find-your-monday</link><guid>https://gastonmontenegro.com/blog/i-find-your-monday</guid><pubDate>Wed, 02 Sep 2026 11:00:00 +0000</pubDate><description>What Visionator actually does when a client asks for AI</description></item>
  <item><title>The company that was fine</title><link>https://gastonmontenegro.com/blog/the-company-that-was-fine</link><guid>https://gastonmontenegro.com/blog/the-company-that-was-fine</guid><pubDate>Tue, 01 Sep 2026 11:00:00 +0000</pubDate><description>On closing Pacalpa, and the signal nobody talks about</description></item>
  <item><title>Lesson learned: embrace the moment</title><link>https://gastonmontenegro.com/blog/regret-not-immersing-in-scottish-culture</link><guid>https://gastonmontenegro.com/blog/regret-not-immersing-in-scottish-culture</guid><pubDate>Thu, 18 Jan 2024 11:00:00 +0000</pubDate><description>On living where you are, before the moment passes</description></item>
  <item><title>Revolutionizing CX through hyper-personalization strategies</title><link>https://gastonmontenegro.com/blog/revolutionizing-cx-hyper-personalization</link><guid>https://gastonmontenegro.com/blog/revolutionizing-cx-hyper-personalization</guid><pubDate>Tue, 14 Feb 2023 11:00:00 +0000</pubDate><description></description></item>
  <item><title>The future of e-commerce meets the power of social media</title><link>https://gastonmontenegro.com/blog/future-of-ecommerce-social-media</link><guid>https://gastonmontenegro.com/blog/future-of-ecommerce-social-media</guid><pubDate>Tue, 31 Jan 2023 11:00:00 +0000</pubDate><description></description></item>
  <item><title>The impact of AI on e-commerce</title><link>https://gastonmontenegro.com/blog/impact-ai-ecommerce</link><guid>https://gastonmontenegro.com/blog/impact-ai-ecommerce</guid><pubDate>Fri, 27 Jan 2023 11:00:00 +0000</pubDate><description>AI is transforming e-commerce with personalization and efficiency.</description></item>
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